If you want to Build a Ship, don't Drum up people to Collect Wood. - Antoine de Saint-Exupery
Dan Schawbel is the leading personal branding expert for immature professionals. Read full contour
People you lot know or take never met yet are googl'ing y'all. Let's face it, you're even google'ing yourself! At the finish of 2007, the Pew Internet Enquiry Team institute that 47% of people search for information virtually themselves online (Cocky-Googling), which was more than double five years ago. It's a pretty safety bet that per centum has climbed to over 50 or lx% by this yr.
Some people might tin can it ego-surfing, but it's actually a skilful practice to come across what results come upwards for your name. Your teachers, friends, family, boyfriends and girlfriends and coworkers are google'ing you either for fun or because they want to learn more nigh you lot. Hiring managers want to see if you take a clean tape in Google, which is your permanent tape because every move you lot make (aye fifty-fifty a blog comment) is stored in that location forever. Before I went on a 2d date once, the girl Google'ed me. If she hadn't liked what she saw, the second engagement wouldn't have happened. Try doing it right at present and come across what y'all get.
At that place is no hiding from Google!
Google keeps track of simply about everything you do on the net. It patrols and captures your online behavior, such as when you post on your blog, tweet using Twitter, join social networks, comment on other blogs, write articles for online news sources and more than. Aside from the content you create and distribute over the net, other people are talking well-nigh you, which means that Google has a complete picture (virtually similar an autobiography) of your life. In the digital historic period, Google is your resume, your permanent tape and a journal of your life. Your children and children'south children will be able to notice out everything about y'all when they abound older. "Mom, look what I but plant out nearly Dad in Google." Your personal make can't hide from Google. There is 1 major exception to this though.
Common names
If your name is common, such equally Mike Smith, then it will be very hard to own your Google results. There are over 54 one thousand thousand results for "Mike Smith" in Google. You won't be able to compete with the athletes and musicians on the first few pages. If your life goal is to rank in the acme ten results, that may be achievable, if yous either become very famous or work extremely hard at edifice content each and every twenty-four hours for your entire life. At the age of sixty you might find out that Google changed their algorithm and you'll lose all that difficult work. The indicate being is that you'll take to differentiate your name in order to rank high. I typically recommend you lot utilise your middle name or a nickname in this example. The worst case scenario is that you change your proper noun completely ;).
Celebrity names
Celebrities are very fortunate because they get mass media attending, which means traditional media sources (NY Times, ABC News) write articles about them. These sources rank extremely high in Google. Nosotros're talking Google PageRank's of viii and higher! Your blog posts nigh these celebrities will never stop up on the top twenty results for their name unless you are Perez Hilton. If your name is the same equally a celebrities, yous are in big trouble. Try searching for Christina Aquilera (21 one thousand thousand results), Britney Spears (88 million), Lil Wayne (40 million) and other major celebrities. Personally, I don't accept whatsoever friends with these names, but fifty-fifty with C-level celebrities, you don't stand up a chance. If yous are stuck with a celebrity proper name, I suggest that you lot build your brand around an area of your expertise or involvement and connect it to your brand proper name.
Unique names
While growing up, you might have been made fun of people of your unique name considering it was "dissimilar." Although you lot were ostracized and made fun of, right at present you get to express joy at everyone else! With a distinct name, you are able to hands manipulate the results for your proper noun on search engines. When you go to your loftier school reunion and run across your friends, you'll get the last laugh because you can exist visible and control perceptions, while they just cannot. When you lot Google your proper noun, whether y'all have results that reflect your brand, y'all'll see how hard information technology will be to rank high for information technology or not. Depending on the contest, it may take you a few days or a few months. Over time, if yous piece of work very hard, you'll own the top 10 results for your name.
In my next post, I'll talk about what you can do to proceeds control over your Google results and let your personal brand shine through.
Featured photo credit: Adam Winger via unsplash.com
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Source: https://www.lifehack.org/articles/work/want-build-ship-dont-drum-people-collect-wood-antoine-saint-exupery.html
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